THE BRAND

Born in Los Angeles by Philly native, PRAY 4 FASHION embodies an east coast hustle with a west coast drive. PRAY 4 FASHION is a street-wear brand built on faith for the trendsetters, influencers, hustlers, and creators. We make it our mission to inspire our generation to believe in their purpose, art, and dreams by providing a style of clothing that reminds us to always choose faith over fear. 

VISION: To build a community of believers and empower our generation to choose faith over fear so that we can shift the culture forward.

THE OWNER

Amber Wyche was born to shift the culture. She is a Philadelphia native with a strong sense of family values and a hustler’s mentality. Ambitious Amber knew fashion was her calling, so at the age of 17 she moved to Los Angeles to study at the Fashion Institute of Design and Merchandising. During her time at FIDM, she began interning for a celebrity stylist where she worked her way up the ladder in the industry. Amber’s styling portfolio includes names such as Mary Mary, Christina Milian, and Niecy Nash. In 2014, a year after graduating with her second degree in business administration, PRAY 4 FASHION was born.